Video Editing for Real Estate Agents: Complete Guide
In real estate, listings with video receive 403% more inquiries than those without. Video lets potential buyers experience a property remotely, qualifying leads before they even schedule a showing. Yet many agents still struggle with video because editing seems too technical or time-consuming.
This guide shows real estate professionals how to create compelling property videos without becoming video editors.
Types of Real Estate Videos
- Property walkthrough - Full tour of the home (2-4 minutes)
- Highlight reel - Quick showcase of best features (30-60 seconds)
- Drone footage - Aerial views of property and neighborhood
- Neighborhood tour - Nearby amenities, schools, lifestyle
- Agent introduction - Personal branding content
- Market updates - Local market insights (establishes expertise)
Recording Property Videos
Capture great footage with these tips:
- Shoot during golden hour - Early morning or late afternoon light is flattering
- Use a gimbal or stabilizer - Smooth movement looks professional
- Walk slowly - Give viewers time to absorb each room
- Wide-angle lens - Makes rooms appear spacious (but don't distort too much)
- Turn on all lights - Bright spaces feel more inviting
- Stage the home - Remove clutter, add finishing touches
Efficient Recording Workflow
- Exterior shot - Start with curb appeal
- Entry and living areas - Move logically through the space
- Kitchen - Often the most important room for buyers
- Bedrooms and bathrooms - Highlight master suite
- Special features - Pool, garage, views, unique elements
- Closing shot - Back to exterior or best feature
Essential Edits for Property Videos
- Trim the walk between rooms - Cut hallway transitions
- Color correction - Ensure consistent, bright lighting throughout
- Add text overlays - Room names, square footage, key features
- Background music - Upbeat, professional tracks set the mood
- Branding - Your logo and contact info at start and end
- End card - Clear call to action (call, email, website)
"Add upbeat background music and brighten the video"
Simple prompts in Editly can transform raw footage into polished listing videos.
Where to Share Property Videos
- MLS listing - Embed directly in property listing
- YouTube - SEO benefits, easy embedding
- Instagram/Facebook - Reels for reach, feed posts for followers
- TikTok - Growing platform for real estate content
- Email - Send directly to interested buyers
- Your website - Property pages and agent bio
Video is Your Competitive Edge
Agents who consistently use video stand out in a crowded market. You don't need to be a videographer - modern tools make it easy to create professional content quickly.
Use Editly to polish your property videos, add music, and create social clips. Spend less time editing and more time closing deals.
Frequently Asked Questions
How long should a property tour video be?
Full property tours work best at 2-4 minutes for YouTube and websites. For social media, keep it under 60 seconds. The goal is to showcase the property thoroughly without losing viewer attention.
Do I need a drone for real estate videos?
Drone footage is a nice-to-have for larger properties or homes with impressive surroundings, but it's not essential. Many successful agents create great content with just a smartphone and gimbal.
Should I appear in my property videos?
It depends on your style. Some agents do walkthrough narration on camera, which builds personal connection. Others prefer voice-over or music only. Test both and see what resonates with your audience.
Creating Social Media Clips
Full tours work for YouTube and your website, but social media needs shorter clips:
Add captions to all social clips - most viewers scroll without sound.